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Monitoring & Analyzing User Traffic & Behavior

Last Updated: Apr 07, 2015 07:52AM EDT

Even if you have applied all the proper search engine optimization tips, it might take about 2-3 weeks before search engines crawl and index your site. Until then, get acquainted with several traffic statistics tools that will help you monitor and analyze the behavior of your site visitors and adjust your site strategy accordingly:

1. Google Analytics (GA) is a free statistics tool which is easily integrated into your site. The interface provides detailed dashboard-type information and in-depth reports on the behavior of your site visitors such as the time visitors spend on each page from your site, referrers, search engine queries your visitors used to find you, links they clicked, the last page they visit before leaving your site, etc.


2. Google Webmaster Tools (GWT) provide information on your pages visibility in Google, with detailed reports on your site links, the search queries through which your users arrive at your site, etc. Inside the interface you may also upload a sitemap. Google webmaster interface requires verification of your site before you may view your site statistics.


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